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It should come as no surprise that Ed Ward is particular about what he fishes, from lines to reels to rods. So, it should also come as no surprise that it took us 5 years and 4 renditions to get our final rod design dialed in. That’s ok, the final product was well worth the design time! Ed likes a rod to give the caster a boatload of “feedback”; this is the soul of a rod that lets you know through your hands when the rod is loaded, improving your overall casting. Without feedback you’re just guessing as to the timing or tempo needed to make the cast. He also likes a rod that feels lively when fighting a fish, and light in hand for an enjoyable day on the water. These nimble rods have fit the bill on all the requirements, and then some. After all, if Ed likes it, you know you’ve got something special!